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Articles: 3 Results
Philip Gladman, Diageo
March 27, 2012 by Gemma Charles

ISBA conference: with brands getting over their first crush on social media, what happens next?

ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.

John Whittingdale: the Culture, Media and Sport select committee chair
March 21, 2012 by Gemma Charles

ISBA Conference: Advertisers must prove their economic worth

Advertisers must get better at demonstrating their importance to the economy to ward off the threat of tougher regulation, according

Richard Eyre: predicts the end of print newspapers
March 04, 2009 by Arif Durrani

ISBA CONFERENCE: Newspapers at risk, warns Eyre

LONDON - The days of printed newspapers are numbered and within the next 18 months at least one national